In her engrossing TED Talk, business owner Niki Okuk explores three key themes: racism, economic oppression, and privilege, and how they relate to cooperate economics. Okuk, who runs tire recycling company Rco Tires, shares her personal story of starting the business, but puts it in larger, historical context. "So a lot of people ask, 'How did Rco come to be,'" Okuk says. "And I have to be really honest.